TIDE!!

Tide is a brand that the majority of the population in the US know and recognize.  Their site is very simple and clean but lacks information about exactly what their product is, to inform current potential customers.  The cover page for Tide, while aesthetically pleasing, does not create value for a customer with initial contact.  Along with the scenic imagery they could benefit from adding a description of thier core product and its benefits. This description could possibly on the lefthand side of the page where there is empty space that could be used.  In the center of the page the have customer testimonials which are nice to read but not always believable.  Tide does allow customers to provide thier own testimonials but to the first time customer or potential customer, I question how pursuasive the testimonial  really is.  It appears that the ability to upload you own comments about the Tide products is the company's attempt at interactive brand building.  The comments are mainly positive on the testimonial area yet I wonder if there were constructive comments if the company would take them to heart. 

It appears that Tide is follow some of the adverstising suggestions as per IAB, Interactive Advertising Bureau. With the first visit to the site there was one initial pop-up window and none afterwards.   Even after closing the window and opening a new Tide page the pop-up remained off.