The website does not present the product or even explain what it is exactly on their main page. They show half a can of Spam, with just the name, then tabs for recipies products and activities. There is a large slide window in the center of the page but you need to click a hovering window to get into it. Once inside you are at what is called the "Recipe Exchange". Still no description of the product and the only item that looks like food is a cartoon macaroni with eyes and a big moustache.... definately not Spam.
Maybe the company is assuming that society knows exactly what their product is. After years and years of ridicule towards the brand, the majority of people know of the product and what is inside those tin cans. Yet to continue to market their product well I believe they need to present the product up front, describe what it is and show why a customer should choose to purchase it. The look of the website is simple, pleasing and easy to navigate. Yet the company needs to let the world know.... WHAT'S INSIDE THAT CAN??
Its overcast this morning with minimal breeze and 46 degrees! Could use some warm spicy SPAM..
Good afternoon:
ReplyDeleteI have to agree that the website doesn't adequately describe their product (spiced ham). I can't help but wonder if the site wasn't develop for those who are familiar with the product. In one of this weeks chapter readings it indicated that Spam is very careful about how they present their product due to the number of jokes being made about their product. In fact, the following is "An Ode to Spam" at: http://www.unwind.com/jokes-funnies/miscjokes/spam.shtml. Regardless of the jokes, I think that Spam should be up front about the product and wave the banner of the benefits:
Cheap and affordable
Long shelf life
Served military personnel during World War II
Adaptable for many recipes
Spam is a product that more families might use. This is especially true when it's an affordable alternative to fresh meat. It's a tough economy and Spam might fit into some families budget better than steak or even burger. Lastly, I think having a poor economy may be an opportunity that Spam could capitalize on to promote it product.
Thanks.
Julie Speikers
I think that you make a good point, they don't adequately identify what the product actually is. Now, I am familiar with Spam, but quite honestly I don't know what's in those pretty blue cans. Frankly, I'm not sure I do want to know. In exploring the site, though, I found a lot of useful information on the history of Spam and how it helped feed soldiers in WWII. I think it tries to draw customers in through that aspect and also through showing the versatility of the product by highlighting recipes. The recipes also serve as a spot for current customers to interact and compete.
ReplyDeleteI also agree with Julie, they could have highlighted the affordability and nutritional value of the product when the economy was at a downturn.