McDonalds.. are they running out of ideas?

  McDonalds has millions to spend on product development and marketing yet they haven't really come out with a new and original food idea for a long time. Their last very successful items was the iced coffee and thier cappuccinos. They were good ideas but you can find those on any street corner already.  The US is saturated with companies trying to make a buck off coffee.  I visited to local McDonalds during the iced coffee craze to get a bag of ice since the would give bags out if you asked but we were told that they were no longer offering ice due to the popuality of the iced coffee. Amazing. 

When you visit the McDonalds website you are introduced to thier new product right off the bat, the Angus Snack Wrap.  Of course the photo presents the wrap in a fresh and tasty with juicy veggies and meat.  It looks good but there is nothing new in that wrap that wasn't already in the store.  Is McDonalds getting cheap, or efficient, with their new products?  This wrap is just the insides of a cheeseburger with a tomato added then put in a breakfast burrito wrapper.... really it took the company until 2010 to think of that idea? 

The company has done well on the website.  It is clean and simple to use with good product imagery.  The saturation of McDonalds across the world may cause them to not build as much customer value into the products/company on the website.  The value may lie in the simplicity of the page and the lack of pop-ups.  They do offer to inform you about what goes into their products as well as look up store locations near you.  They are staying up with social media marketing with links to both Facebook and Twitter on the front page.

As for myself, if I want Angus beef I am going to get it in a steak, not a processed and seasoned patty. Can anyone really tell the difference between a McDonalds Angus patty and a non-Angus?... I doubt it.

Its slightly overcast today with a slight breeze and 48 degrees.