Target's Value Proposition

Target offers quality products with good value and an innovative design. The company is actively reinventing their brand, designs, and partnerships in order to cycle new in economical products through their stores. 

When you visit the front page of their site you get a cycling window with catch phrases regarding brands and savings on each window.  They continually enforce the savings mantra on each section of the window.  By getting a product they want at a reasonable price a customer is more apt to return to their site in the future.  The site is also clear and easy to navigate, with product group tabs at the top and the side.  There is also a search bar that allows customers to directly search for a specific product.

Target has a strong marketing team and it is evident on their site design.  They present the products clearly and easy to find.  There are also savings on shipping that customers value and most likely take advantage of.  As an Aggregator business type model, Target.com has a stable presence in today's online marketplace.  With many product options online, quite a bit more than individual stores, Target strengthens its value.  By saving customers time and money by being able to shop at home, Target gives those customers more time for freedom. 

The company also is open about how they use internet cookies and gives a link on their front page.  This is great to have a company that presents the way they gather information in a forward and open format.  They list the five uses of cookies on their site as; Website Functionality, Guest Surveys, Promotional Offers, Reporting and Analysis, Targeted Advertising.  As well as listing and explaining the cookies they also inform the reader how they can manage or opt out of cookie use if they choose.  More companies need to be proactive with how they care about thier future business!