Most everyone in modern society has heard of Twitter. This simple program is making waves in the marketing world by its simple power to create communities around your product. With today's society gaining a shorter and shorter attention span, Twitter hits a strong point by limiting their messages to 140 characters. This is a good way for customers to offer quick suggestions and requests as well as convenient for the company to give fast and individual responses. In Dan Zarella's book about social media, he states thats its good for a company to follow those that follow you otherwise you are distancing yourself and appear aloof. Twitter also offers ways to conveniently find trends that are happening right now. They have an algorithm that tracks mentions of words and phrases up to three words long and can highlight those most talked about in a certain timeframe. This is useful to marketers to try and focus their Tweets on current topics in order to gain a stronger following. Twitter also gives the top trending topics right on the main Twitter interface.
By now we've seen that utilizing a blog is an excellent way to promote your company and create value for your customers. Microblogging, as with Twitter, is a fast and simple way to get noticed. Mary Lou Roberts book, Internet Marketing, discusses how creating value in your product can greatly help your company grow. With blogging and Twitter, you allow customers to put their ideas out there for the company consider. The company also is able to respond back and let them know their thoughts and daily activities. At the same time companies need to take steps to not divulge too much company information that their competitors might use. A healthy balance must be maintained between public and private information.
No comments:
Post a Comment