Sunday, October 3, 2010

Are the Twins paying too much attention to the new Stadium and not thier website?

The Twins have a grand new ballfield yet it looks like they need to spend some extra time streamlining thier website.  It has too much going on and appears distracting to the initial viewer.  The background images create a busy feeling along with the multiple modules and tabs.  It takes too much searching to find the information needed when visiting the site. 

While most people visiting the Twins site are committed "customers" the franchise can still take steps to customize each visitor experience. As noted in the Internet Marketing book by Roberts, it can be beneficial to create a website that can be customizable.  The MyYahoo site allows users to individualize the content they would like to see when they sign into the site.  The Twins could start with a standard page with some basic statistics, event info and sales info and then let users choose they specific further content they feel like having on their individual site. 

By having a streamlined site it gives them a more professional look and is more welcoming for searching for further information.  When there is too much clutter it makes it difficult for an individual to know where to look for info.

1 comment:

  1. The Twins site is a bit busy...and a lot messy! I wonder: what do they want visitors to do as a result of coming to the site? Website design starts with a customer-back view and desired outcomes.

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